An Art Director, Illustrator and Content Strategist.
About me
With over 20 years of experience as an Art Director, I have developed and implemented successful content strategies for start-ups and established companies. I am multilingual and internationally minded, and I have collaborated with marketing, sales and design teams across multiple markets.
My background is creative and strategic. As a photographer, writer, illustrator, and designer, I am skilled at producing compelling content and delivering engaging brand experiences.
My work ethic
I have worked in the brand, content and communication space for as long as I can remember, in South Africa and Sweden. I enjoy structure, collaboration, and clear communication. With strong attention to detail and a process-focused approach, I can prioritise and manage multiple projects in a fast-paced environment.
I’ve spent time as a consultant, working with global brands such as Scania, Husqvarna, Häagen-Dazs, Old El Paso, Green Giant, Stena Recycling, and Suunto. There’s been time spent full-time in agencies, working with brands like Ericsson, ArjoHuntleigh and ASSA ABLOY.
Entrepreneur
As an entrepreneur, I co-founded Beerbliotek in 2012. I always dreamt of building my own brand. Since founding Beerbliotek, we have expanded to over 20 countries and have produced over 400 unique products.
In 2021, we opened our distillery, Wet City Spirits, because our first company was stable, and it was time to add a second brand.
Personally
Personally, I like being outdoors, fly fishing, paddling in my canoe and spending time with my partner and Jack Russel. I like to read and I often spend time alone recharging my batteries.
I am the resource you never thought you needed.
Available for on-site or remote projects. I collaborate seamlessly with your team or external partners.