I help brands and startups tell better stories, by combining art direction, illustration, and content strategy.

Art Direction is where creativity meets clarity.

I shape ideas into visuals that connect, inspire, and tell a cohesive brand story – across campaigns, packaging, digital, and print. The bottles you see here are from Wet City Spirits, a brand I built from the ground up – defining the visual world, product storytelling, and market presence from day one.

Illustration breathes life into concepts and narratives.

My illustrations are more than just drawings; they are visual stories, each crafted with creativity, emotion, and originality.

Content Strategy is about seeing the whole picture.

I help brands understand what content they already have, what they need, and how to use it. By aligning communication with business goals, I ensure content works harder for internal teams, external audiences, or global campaigns.

The brands above represent the diverse range of clients I have worked with, across industries like transport, finance, FMCG, and sustainability.

Choose me for content expertise.

Available for on-site or remote projects. I collaborate seamlessly with your team or external partners.

Brewing success with Beerbliotek

As an Art Director, I’ve helped remarkable brands and co-founded Beerbliotek, a craft brewery that disrupted the industry. With a passion for design, I played a pivotal role in expanding Beerbliotek to over 20 markets, designing over 350 distinct products, and launching more than 300 at the prestigious Swedish monopoly Systembolaget.

My branding, packaging, and graphic design expertise shaped the brand’s identity, captivating beer enthusiasts worldwide and leading to our tagline, “Every beer has a story”.

Distilling excellence with Wet City Spirits

In 2021, I ventured into the world of craft distillation, co-founding Wet City Spirits. Our relentless pursuit of excellence resulted in three award-winning gins and seven products in Sweden’s prestigious Systembolaget. Collaborating with local artists, I integrated their artwork into our bottle designs while also crafting art and design for other products. My commitment to brand strategy and design has played a key role in the success of Wet City Spirits.

I am the resource you never thought you needed.

Available for on-site or remote projects. I collaborate seamlessly with your team or external partners.

Packaging design is about storytelling.

My approach to packaging design involves weaving a visual story that captures attention and resonates. I blend functionality with aesthetic appeal to create packages that stand out on the shelf and embody the essence of the product within.

Let’s work together on your next packaging project.

Available for on-site or remote projects. I collaborate seamlessly with your team or external partners.

I help brands get on the map. Crafting visual stories & sharing my unique perspective.