Beyond design consulting, my entrepreneurial spirit has driven me to build and shape my own brands.
Brewing success with Beerbliotek
In my journey as a designer, I’ve not only helped remarkable brands but also co-founded Beerbliotek, a craft brewery that disrupted the industry. With a passion for design and a creative touch, I played a pivotal role in expanding Beerbliotek to over 20 markets. I designed over 350 distinct products, launching more than 300 at the prestigious Swedish monopoly Systembolaget. My expertise in branding, packaging, and graphic design shaped the brand’s identity, captivating beer enthusiasts worldwide.
Distilling excellence with Wet City Spirits
In 2021, I ventured into the world of craft distillation, co-founding Wet City Spirits. Our relentless pursuit of excellence resulted in three award-winning gins and seven products in Sweden’s prestigious Systembolaget. Collaborating with local artists, I integrated their artwork into our bottle designs while also crafting art and design for other products. My commitment to brand strategy and design has played a key role in the success of Wet City Spirits.