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Bobek Citra. East meets West.

Posted on 16 June 2023

Bobek Citra was the 2nd Pale Ale brewed by Beerbliotek, and they fell in love with it from the start. It’s gone through all the revision in label designs and also stayed with them long enough to move across from a bottle to a can.

At the brewery they just call it Bobek for short.

At the start, they used to just call beers after their ingredients. In this case an American Pale Ale with the addition of Styrian Bobek Hops from Slovenia and Citra Hops from the US. Bobek is a delicate, spicy aroma hop, similar to Styrian Golding, whereas Citra Hops has citrus (grapefruit) and tropical fruit characters. This combines the gentle citrus tones of European noble hops with the more in your face aromas of US high alpha Hops.

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I combine art direction, illustration, and content strategy to help brands and startups tell better stories.

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